15 general skills or competencies (Job family competencies) for Marketing Analyst III
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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9 soft skills or competencies (core competencies) for Marketing Analyst III
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Explains the concept of e-marketplace and its relevance to our business.
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Level 2 Behaviors
(Light Experience)
Illustrates the differences between the business market and the service market.
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Level 3 Behaviors
(Moderate Experience)
Leads discussion on the interrelationships of existing, planned, or potential markets.
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Level 4 Behaviors
(Extensive Experience)
Provides insights into key markets, market dynamics, and relevant strategies.
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Level 5 Behaviors
(Mastery)
Monitors global and regional market trends, directions, experiences, and key players.
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Summary of Marketing Analyst III skills and competencies
There are 0 hard skills for Marketing Analyst III.
15 general skills for Marketing Analyst III, A/B Testing, Advertising, Brand Management, etc.
9 soft skills for Marketing Analyst III, Business Acumen, Business Markets, Innovation, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst III, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be skilled in Innovation.